Chip, Contactless Payments including Apple Pay, and QkR! with
MasterPass Enhance Fan Experience at PGA TOUR Event
PURCHASE, N.Y.--(BUSINESS WIRE)--
Spectators at the Arnold
Palmer Invitational Presented by MasterCard (API) no longer have to
miss out on the action at the tournament with the introduction of the
latest technology from MasterCard. Golf fans will now have access to
faster and more secure ways to pay at concession and merchandise point
of sale terminals throughout Bay Hill where MasterCard is enabling
acceptance of chip cards, contactless payments, and QkR! with
MasterPass. This means spectators can take advantage of the latest
payment technologies, including Apple Pay.
PGA Tour golfers, Brandt Snedeker (L) and Ian Poulter team up with MasterCard at Arnold Palmer Invitational to see the latest and greatest in payment technology at Bay Hill in Orlando, Florida. (Photo: Alex Menendez/Getty Images)
QkR! with MasterPass will allow fans to order and pay for concessions at
the event directly from their Android or iOS device. The app is powered
by MasterPass, a digital wallet from MasterCard that stores payment
information in one convenient and secure place. Onsite, fans will also
be able use the app to make a donation to the Arnold Palmer Medical
Center Foundation.
Spectators with EMV, or chip credit cards will be able to dip those
cards at all concession and merchandise terminals at Bay Hill. The U.S.
is in the middle of migrating to the more secure payment standard in
which credit cards have an embedded chip that encrypts transaction data
differently for each purchase. When a chip credit card is scanned at the
retailer, there are two data pieces that are used for authorization to
confirm that the cardholder is indeed the person making that purchase.
MasterCard and the PGA TOUR debuted
contactless payment acceptance at the Waste Management Phoenix Open
in January, allowing spectators to use mobile payments platforms like Apple
Pay for the first time at a TOUR event. At API, merchandise and
concession terminals will be contactless enabled, allowing golf fans to
make payments using Apple Pay and other NFC-enabled devices and services.
“MasterCard is always thinking about how we can use our technology to
enhance the consumer experience whether they’re shopping online, in a
store or even at a golf tournament,” said Matt Barr, group head, North
America Emerging Payments, MasterCard. “At API, we knew we wanted to
provide a way for fans to get through concessions and back to the
tournament quickly, so we took what we have been doing with our bank,
retail and technology partners and brought it to Bay Hill. Fans can tap
their phones, dip their cards, or use an app to buy food and
drinks—quickly and securely.”
"What better place than the Arnold Palmer Invitational Presented by
MasterCard to showcase the latest in payment technologies," said Brian
Oliver, PGA TOUR Senior Vice President of Corporate Partnerships.
"MasterCard has left no stone unturned in an effort to make it safe and
easy for PGA TOUR fans to make purchases at the tournament and spend
more time watching golf than waiting in line for concessions or
merchandise."
New payment technology is just the beginning of how MasterCard is
delivering an enhanced experience to golf spectators. Cardholders who
use their MasterCard cards onsite during the Arnold Palmer Invitational
– which begins Thursday, March 19th on The Golf Channel – may also get a Priceless
Surprise!
About MasterCard
MasterCard,
www.mastercard.com,
is a technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard’s products and solutions
make everyday commerce activities – such as shopping, traveling, running
a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join
the discussion on the Beyond
the Transaction Blog and subscribe for
the latest news on the Engagement
Bureau.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150318005375/en/
Source: MasterCard Incorporated